The trick is to make the base as simple as possible. A static page, no items hidden behind mouse clicks or hovers. Good contrast between text and background, ma

The trick is to make the base as simple as possible. A static page, no items hidden behind mouse clicks or hovers. Good contrast between text and background, make sure text is resize-able. No fancy div's or nested table's for layout - so the text can flow freely and adapt to any screen size. Only problem - that is not what the market wants. Client: "why did you not implement the scrollbar-hijack/moving-blinking-text!?!?"