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Users are notoriously bad at being able to explain what they want, or even knowing what they want. This is why UX/usability studies are the gold standard of de
by igornadj 7y ago
Users are notoriously bad at being able to explain what they want, or even knowing what they want.
This is why UX/usability studies are the gold standard of delivering value: put a user in front of your tool, give them a task and watch the actual actions they make to complete the task. This has been the norm for decades.