If you're not actively collecting statistics from your users, then you're missing out on a huge amount of information. The biggest gains for me have been: 1.

If you're not actively collecting statistics from your users, then you're missing out on a huge amount of information. The biggest gains for me have been: 1. when I could discontinue previous OS version (3.x) support because most of my users had transitioned to 4.x 2. It lets me know which features my users are actually using so that I can focus on enhancing and refining them. 3. It lets me know how many installs vs. sales that I have. And yes, this includes any pirated copies.