Benefit #1: Make a top list of billionaires and have people gossip about it. #2 Sell regular folks the idea that they _may_ one day become billionaires too, co

Benefit #1: Make a top list of billionaires and have people gossip about it. #2 Sell regular folks the idea that they _may_ one day become billionaires too, convince them that they should vote down any tax increase on the 1%; Continue brainwashing them that there's plenty of room at the top, maybe, just maybe room opens up for them as well. #3 Monetize on the image of billionaires and sell luxury goods and billionaire lifestyle to poor cretins