I wonder - did @whitebread actually read "Shut Up and Listen"? He doesn't even seem to understand that the title of the book is an exhortation to business owner

I wonder - did @whitebread actually read "Shut Up and Listen"? He doesn't even seem to understand that the title of the book is an exhortation to business owners and leaders that they need to listen to their customers? Even the last chapter is titled, "If You Want to Lead, Listen First".