I started a new company recently and we are a major user of the same back end in our platform that our customers use. I can say that hopefully never again will

I started a new company recently and we are a major user of the same back end in our platform that our customers use. I can say that hopefully never again will I work on a system where the users are remote and isolated from Dev. The benefits of dog fooding are enormous. So many small and large UI discoveries that you would never know about if the input trickled in through jira tickets. If you want to build an elegant, user-friendly system, then use it yourself. Constantly. Repetitively. Then scratch your own itch.