buy blekko. and stick the search bow right on the homepage when you're not logged in, and make it clear that if you search without logging in, you get standard

buy blekko. and stick the search bow right on the homepage when you're not logged in, and make it clear that if you search without logging in, you get standard results, whereas if you search after you have logged in, you get results tailored to your interests, the things you 'like', the stuff your friends 'like' etc. It's a great opportunity because it is relatively easier for Facebook to expand to search than it is for Google "to become social", imho.