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If you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk). google 'oracle data direct
by soared 7y ago
If you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk).
google 'oracle data directory' :)
- libertine 7y agoFrom my experience social, namely the largest one - Facebook - delivers way better results than any solution from DSPs. People forget that the medium itself is important, not just the data. (Let's not forget that the data directory reach, from the first page of search results has the reach of part of US Households, it doesn't have the global reach a social network like Facebook has). So I disagree: some social platforms have great targeting compared to open web.
- the_watcher 7y agoFacebook's targeting is far more accurate than any DSP, including BlueKai.