This.Exactly. Many years ago when virtualisation first appeared on the market I worked for a business that marketed themselves as "Windows P2V experts". We got

This.Exactly. Many years ago when virtualisation first appeared on the market I worked for a business that marketed themselves as "Windows P2V experts". We got lots of jobs from clients that had in-house IT depts, external consultancies contracted in permanently etc. The value we brought was that there was this one large job that needed to be done, the business benefit was very clearly demonstrable, once we did that job we were no longer a threat for the in house IT or the general consultancy as we only did that one job. We were also responsible for the outcome and we supported the virtual infrastructure until the other guys got trained up on it. We also did very similar stuff many times so we knew exactly what to expect, what can fail and how to fix it etc. We had the satisfaction of knowing we're doing our niche task well. This was a very good job for me back then. Now I prefer to travel less and work remotely, but back then I enjoyed it a lot. I would recommend finding a good niche and getting really good at it to anyone in our industry. Assuming you retain the ability to swap that niche every few years if necessary. The industry changes continuously.