4 ms·
I really don't like when people say they are the "x" of "x" or the alternative to "x", doesn't that just drive people to look at "x". Sure it gets the idea acro
by bytematic 7y ago
I really don't like when people say they are the "x" of "x" or the alternative to "x", doesn't that just drive people to look at "x". Sure it gets the idea across but there are other words to do that. Otherwise, great looking product
- zeroxfe 7y agoIt's not always that cut and dry. If X is already well known, it actually has the opposite effect -- it capitalizes off of X's brand and familiarity and drives people to the new product. It's a common technique (that is frequently misused) in marketing and advertising. I don't know if X=Zapier here is that effective, but I recognized it right away, and clicked the link to learn more.