I definitely understand why "acceptable ads" offends so many people. Between approving clickbait and their steep 30% cut for "large" Acceptable Ads members, it'

I definitely understand why "acceptable ads" offends so many people. Between approving clickbait and their steep 30% cut for "large" Acceptable Ads members, it's clearly not simply for the benefit of users. And the rules on "unobtrusive" static images simply don't seem to be honored. But I have to admit that the ABP model is at least a massive improvement over nothing. It "just works" better than more vigorous tools, and it pretty reliably keeps out malware - especially the stuff that can affect you without being clicked. I don't like Outbrain's clickbait ads, but they're at least part of the debate around "is it fair to use sites while knowingly avoiding their monetization?" As far as I'm concerned, that entire debate is a nonstarter if it implies loading whatever wretched JS happens to be served by a page. ABP is sufficient to let us talk about honesty and distraction, which apply to TV or print ads also. Otherwise, I think the conversation begins and ends with security and privacy.