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Amazon: Chronicles of a Personalization Giant (PDF Book)
- ynavot 7y agoIn the first-of-its-kind research project, 6 analysts from Dynamic Yield, AI-powered Personalization Anywhere™ platform, identified, tracked, categorized, and analyzed instances of a tailored approach across Amazon’s various digital properties for different geo-locations, devices, demographics, subscription levels, and more. The result of 600 hours of exploration, Chronicles of a Personalization Giant unearths all of this and more – highly valuable intel for any company looking to deliver more relevant experiences, the free resource comes with 70+ real use cases Amazon currently deploys.