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I'm very surprised that I see Outbrain ads when I visit cnn.com. Google have a decade of of my email history, my search queries, my Android location, my YouTub
by MarkMc 7y ago
I'm very surprised that I see Outbrain ads when I visit cnn.com. Google have a decade of of my email history, my search queries, my Android location, my YouTube history, etc, etc. Yet apparently Outbrain's advertising is so effective that they can offer more money to CNN to place ads. What is going on?
- TazeTSchnitzel 7y agoBecause clickbait 1) looks like normal content, so the brain doesn't filter it out, 2) is more likely to provoke clicks than actual ads.
- earthboundkid 7y agoOutbrain doesn't offer more money as much as steady money. When I talked to an advertising person about it, she told me we had a guarantee from them for a certain amount. That makes budgeting much simpler. You don't have to worry about if you make your traffic numbers or not.
- supertiger 7y agoWith that logic, google (and a handful of other giants like FB and Amazon) should be the ONLY companies in the digital advertising space. There're probably other factors in play here.
- kardos 7y agoIt sounds like there are cracks in the idea that Google's info harvesting apparatus gives them the ultimate edge in advertising
- reilly3000 7y agoIts mostly around the CPC business model for advertisers, and the performance-optimized block of ads for publishers. Pubs get steady payouts with a single block of code, and advertisers only have to pay for clicks, which are generally pretty cheap. AdSense has a similar CPC model, but leaves it to the publisher to place individual ads, and suffers from bifurcated demand- much of the Google ad money flows to their CPM / Impression based Ad Exchange banner ads. Direct response advertisers do very well with content-rec style ads. I would never think its okay to run them as a publisher, but thousands of big sites can't say no.