The Guardian was pushing the narrative that Dix and the rest of the Cambridge Analytica management were evil geniuses. The alternative is that the management d

The Guardian was pushing the narrative that Dix and the rest of the Cambridge Analytica management were evil geniuses. The alternative is that the management didn't really understand technology and were often overselling what was possible to potential clients. A story that Sophie Schmidt had helped them understand stuff reinforces this alternative line.