Don't try to build a brand name if you're aiming to remain a one-person shop. Your name should be the brand. Having to push ACME Corp. pretty much doubles the r

Don't try to build a brand name if you're aiming to remain a one-person shop. Your name should be the brand. Having to push ACME Corp. pretty much doubles the required branding efforts, and potential clients / partners might be put off by the unnecessary front.