4 ms·
Had a dubious pleasure to implement both on a website of a major publisher. Eventually both got removed due to low business value. They didn't actually drive an
by dreen 7y ago
Had a dubious pleasure to implement both on a website of a major publisher. Eventually both got removed due to low business value. They didn't actually drive any traffic.
- noneeeed 7y agoI've often wondered about this. Many of the places I see them, they seem so very out of place in the context of the main content of the page. I would love to know what the percentage of clickthroughs actually is, and how valuable they really are.
- greggman2 7y agoI run into them on slashdot where they don't seem to fit
- ilamont 7y agoIndeed, they are a huge turnoff to audiences. But the people responsible for ad operations at publishers will often insist on placing such widgets on every remaining patch of white space, saying that failing to do so is "leaving money on the table."
- mikestew 7y agoThey didn't actually drive any traffic. I've often wondered about that. Because when I see Taboola/Outbrain at the bottom of the page, I think to myself, "whoops, took the wrong exit and now I'm in the low-rent district."