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>And some of our biggest shows, with the largest audiences, still weren't making money because we couldn't sell ads on them. Maybe I'm just thinking about this
by bilbo0s 7y ago
>And some of our biggest shows, with the largest audiences, still weren't making money because we couldn't sell ads on them.
Maybe I'm just thinking about this whole thing in too simplistic a fashion, but if the content is such that you can't make money on a podcast, why exactly are you spending money on producing it?
- nostromo 7y agoBecause you can dump the company on Spotify for $200m before running out of runway.
- atoav 7y agoMany of the bigger German podcasters earn finance their podcasts entirely without ads by their listener’s contributions. The podcasts are usually people talking about topics they really enjoy with people they like. Why do people do open source software for free at times?
- pmuse 7y agoA lot of podcasters make money off of live shows and merchandise too. If they had a large, devout audience, but couldn’t make money, it seems their main issue was relying on the wrong form of monetization.