"... The question I'd love to know the answer to is do the NYT curate inbound syndication - did some sub-editor somewhere make a decision to run the article, or

"... The question I'd love to know the answer to is do the NYT curate inbound syndication - did some sub-editor somewhere make a decision to run the article, or was it purely automatic? ..." Follow the flow of information. Who is the original author? Where was the piece originally published? Well the author is Simon Mackie from GigaOam. The piece was published in the "collaboration" section ~ http://gigaom.com/collaboration/ http://gigaom.com/collaboration/ an area of reader interest that gigaom has a separate category for. If we look a bit closer at the author we and we check his bio, I noticed Simon did a stint at SitePoint ~ http://www.sitepoint.com/about/ http://www.sitepoint.com/about/ Now I know that's a Melbourne company because I worked with Daks (Mark Harbottle) in a previous startup. I guess you should ask the author about the jump to the NYT ~ http://twitter.com/spiky_simon http://twitter.com/spiky_simon The point is, the product is in a growth category and the author knows the startup scene in Melbourne. So is it a case of luck? or making your own luck? I think the later is the case.