I'd say it's a gradient. 40+: Pretty much only Facebook 30-40: mainly Facebook, slight uptick in Instagram use 20-30: mix of Facebook and Instagram, some Sna

I'd say it's a gradient. 40+: Pretty much only Facebook 30-40: mainly Facebook, slight uptick in Instagram use 20-30: mix of Facebook and Instagram, some Snapchat 12-20: mix of Instagram and Snapchat, some very slight Facebook use If you count WhatsApp as social media: universal with 90%+ penetration among all age groups