But that's deceptive; it's cheaper for the consumer because it's a plan subsidized by the partnered video streaming services. But in the long-term, that reduces

But that's deceptive; it's cheaper for the consumer because it's a plan subsidized by the partnered video streaming services. But in the long-term, that reduces choices in different areas, e.g. fewer video stream providers because the providers that can't afford to pay off ISPs find it harder to gain an audience. Something already exacerbated by the network effect. And ISPs that have those plans have an additional guaranteed income stream, whereas smaller ISPs that can't get income from partnered websites have less money to compete with and a higher hill to climb. Additionally, ISPs aren't falling behind in speeds, available plans, and costs because they don't have money. They're profitable. They have money. What we need is a combination of NN and municipal ISPs that provide actual competition.