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Apple COO Tim Cook on Android, Verizon, and more
- brudgers 16y agoOriginal: http://www.theatlantic.com/technology/archive/2011/01/coo-tim-cook-opens-up-about-all-things-apple/69754/ http://www.theatlantic.com/technology/archive/2011/01/coo-ti... >"Well, you know, that’s all part of the magic of Apple. And I don’t want to let anybody know our magic, because I don’t want anybody copying it." That's the difference between Jobs running Apple and Cook running Apple in a nutshell. The perception has been that other companies cannot copy Apple because Jobs' skill set is unique. But under Cook the possibility of being copied seems more likely. And the article bears it out. Cook is a logistics guy and the interview is full of facts and numbers and accomplishments. It's Wall Street speak. There's nothing visionary in it. There's nothing about design or aesthetics. Nothing about revolution. When it talks about the future, it's only in terms of increasing market share in commodity markets.