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I wonder how sustainable an app that mostly targets preteens and high schoolers is, though. I realize everyone thinks of the next wave of consumers but will the

I wonder how sustainable an app that mostly targets preteens and high schoolers is, though. I realize everyone thinks of the next wave of consumers but will they continue using TikTok? It sounds like a big part of the appeal is that each next wave wants something other than what that the older boring people are using.

dvt 7y ago
In short, very sustainable[1]. Look at Snap. Growing pains, sure, but it's undeniable that it became a social media staple. [1] Not TikTok though, see my other comment.