5 ms·
What I feel is more interesting, is that TikTok did it with aggressive traditional Google and Facebook ads. This is directly at odds with the SV playbook for so
by momokoko 7y ago
What I feel is more interesting, is that TikTok did it with aggressive traditional Google and Facebook ads. This is directly at odds with the SV playbook for social media apps which relies mostly on viral and network effects boosted by growth hacks built directly into the product.
- spamizbad 7y agoGood point. I never noticed that. Makes sense: lots of those baked-in "growth hacks" can sometimes be a double-edged sword and can be user hostile.
- hi5eyes 7y ago>TikTok did it with aggressive traditional Google and Facebook ads weird everyone my age (20s) and younger know of tiktok through twitter/youtube never new tiktok had ads on fb, weird for them to target boomers
- TeMPOraL 7y agoFB and boomers? Only makes me reinforce my belief that generation classifications are mostly bullshit.
- malvosenior 7y agoBoomers are the only people I see using FB. Maybe a few millennials who are trapped so deep in social media addiction that they use it to supplement the 23 hours a day they spend on Instagram.
- TeMPOraL 7y agoI'm smack there in the middle of what people call "millennials" and everyone I know my age +/- 5 is on Facebook. Some of them a bit more on Instagram nowadays.
- jorvi 7y agoI'd say it's a gradient. 40+: Pretty much only Facebook 30-40: mainly Facebook, slight uptick in Instagram use 20-30: mix of Facebook and Instagram, some Snapchat 12-20: mix of Instagram and Snapchat, some very slight Facebook use If you count WhatsApp as social media: universal with 90%+ penetration among all age groups
- JCharante 7y agoFacebook is still huge in College Source: am in college
- momokoko 7y agoWhat age would you guess a "Boomer" is? You might be surprised to realize they are mostly in their 70s. Fairly certain Facebook's user base is not almost exclusively 70+ year olds