Surely it would be even cheaper to have an automated process make these 10,000 different kinds than you could do manually. Its not much harder to automate, you'

Surely it would be even cheaper to have an automated process make these 10,000 different kinds than you could do manually. Its not much harder to automate, you're just not doing huge volume runs before switching up the ingredients. Hell, you could probably try more radical variations by having it automated -- A/B testing of ingredient/process selection of sorts. > consumer tastes keep changing in this market because consumers seek novelty. Seems like an automated process that can quickly churn out something new would be super profitable then. The question is how varied are these brewing processes and can a machine handle them. I don't know enough about whackjob craft beer brewing processes to answer that, but the main aspects, I see no reason why they wouldn't be able to automate those. Maybe it wouldn't be 100% automated, but any automation will 1) reduce jobs and 2) help churn out crazy craft beers faster than the non-automated competitor.