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There's a good reason why podcast hosts read the ad copy. Even if an advert is obviously an advert - if it comes from a trusted source it's still more effective
by Traster 7y ago
There's a good reason why podcast hosts read the ad copy. Even if an advert is obviously an advert - if it comes from a trusted source it's still more effective. The adverts which are astro-turfed as real posts are more effective simply because they seem to be endorsed by the community you're a part of.
- PaulKeeble 7y agoIt also isn't legal throughout most of the western world so it is a pretty risky thing to be doing. Saying that no one has cracked down on the youtube channels that repeatedly do it nor websites that have been utilising it for 15 years so I guess it is pretty hard to start prosecuting now, it won't be Reddit that shows the necessity of applying that law.
- Traster 7y agoThere actually has been enforcement: https://www.asa.org.uk/rulings/mondelez-uk-ltd-a14-275018.html#.VHWcAWSsXvQ https://www.asa.org.uk/rulings/mondelez-uk-ltd-a14-275018.ht...