3 ms·

Ad works differently than normal post. Even if your post make it to the front page, it will only be displayed once. Also, it mean the user either need to be loo

by maeln 7y ago

Ad works differently than normal post. Even if your post make it to the front page, it will only be displayed once. Also, it mean the user either need to be looking at r/all or popular, or be subscribed to the subreddit. Ad are display several time per page and will be display whatever subreddit the user is currently on.

Traster 7y ago
There's a good reason why podcast hosts read the ad copy. Even if an advert is obviously an advert - if it comes from a trusted source it's still more effective. The adverts which are astro-turfed as real posts are more effective simply because they seem to be endorsed by the community you're a part of.
- PaulKeeble 7y ago
  It also isn't legal throughout most of the western world so it is a pretty risky thing to be doing. Saying that no one has cracked down on the youtube channels that repeatedly do it nor websites that have been utilising it for 15 years so I guess it is pretty hard to start prosecuting now, it won't be Reddit that shows the necessity of applying that law.
  - Traster 7y ago
    There actually has been enforcement: https://www.asa.org.uk/rulings/mondelez-uk-ltd-a14-275018.html#.VHWcAWSsXvQ https://www.asa.org.uk/rulings/mondelez-uk-ltd-a14-275018.ht...
s9w 7y ago
but everyone blocks ads and buying upvotes is extremely cheap
toxican 7y ago
But the best kind of ad is the kind the enduser doesn't realize is an ad. Not to mention that cross-posting happens all the time so your "ad" can make it all over the site for a day or so. And if it goes viral enough on reddit, it'll inevitably be picked up by a multitude of websites built around leaching content from reddit. Obviously there's no guarantee that it'll work any given time, but try it enough over a span of time and I can see how it would be more effective than traditional advertisements. It's why Facebook ads look identical to posts at a glance. If you don't know it's an ad, you're more likely to click it, share it, like it, etc.

by maeln 7y ago

Traster 7y ago

There's a good reason why podcast hosts read the ad copy. Even if an advert is obviously an advert - if it comes from a trusted source it's still more effective. The adverts which are astro-turfed as real posts are more effective simply because they seem to be endorsed by the community you're a part of.

PaulKeeble 7y ago
It also isn't legal throughout most of the western world so it is a pretty risky thing to be doing. Saying that no one has cracked down on the youtube channels that repeatedly do it nor websites that have been utilising it for 15 years so I guess it is pretty hard to start prosecuting now, it won't be Reddit that shows the necessity of applying that law.
- Traster 7y ago
  There actually has been enforcement: https://www.asa.org.uk/rulings/mondelez-uk-ltd-a14-275018.html#.VHWcAWSsXvQ https://www.asa.org.uk/rulings/mondelez-uk-ltd-a14-275018.ht...

s9w 7y ago

but everyone blocks ads and buying upvotes is extremely cheap

toxican 7y ago

But the best kind of ad is the kind the enduser doesn't realize is an ad. Not to mention that cross-posting happens all the time so your "ad" can make it all over the site for a day or so. And if it goes viral enough on reddit, it'll inevitably be picked up by a multitude of websites built around leaching content from reddit. Obviously there's no guarantee that it'll work any given time, but try it enough over a span of time and I can see how it would be more effective than traditional advertisements. It's why Facebook ads look identical to posts at a glance. If you don't know it's an ad, you're more likely to click it, share it, like it, etc.