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The notion that big brands do not want to advertise in "chaos" seems suspicious to me. In real life, there are Gucci ads right next to the homeless and drug add
by longtom 7y ago
The notion that big brands do not want to advertise in "chaos" seems suspicious to me. In real life, there are Gucci ads right next to the homeless and drug addicts. People vandalize public ads with swastikas, Hitler beards and other sh*t, but brands do not care. Such incentives simply do not exist in real life, because nobody will realistically associate the ads with their coincidental context such as vandalism. I'm not seeing why this should be different on the internet. If it is, then I'd be interested in studies actually providing evidence for that.
- yoz-y 7y agoAdvertising on a neonazi blog is quite different than having a swastika tagged on top of your ad. The latter is quite clearly not your intent.
- m12k 7y agoI think Reddit is one of the only places on the internet that mirrors the diversity and messiness of the real world - but that's not the case for pretty much all the rest of the internet, so people's assumptions and expectations are based on that instead. In the real world, when Gucci has an ad next to a drug gang hideout, they don't worry that they will have to explain to anyone that they're not associated with or condoning the drug gang. That's not the expectation on the internet, because most websites represent a single business or community, not an entire city worth of communities. So advertisers rightfully fear the headlines like 'Gucci advertises on far-right forum' instead of 'Gucci advertises in city in which far right people also live'.
- TeMPOraL 7y agoYup. I think a lot of people - even here, of all places - also don't realize that Reddit and other generic social networks (Facebook, Instagram) aren't like HN. They're like the Internet. That is, /r/programming is to Reddit what HN is to WWW. Child porn groups on Instagram are to Instagram what child porn sites are to the whole Internet. All those social networks, allowing for bottom-up group creation, are micro-Internets over proprietary protocol (UI) on top of HTTP, with free, unsquatted and browser-configurable DNS equivalent.
- longtom 7y agoYeah, this is a thought that occurred to me right after making my first comment. I guess the only solution reconcilable with free speech should then be that one educates the public about the difference between a politically driven site and a politically neutral one. Neutral sites can easily be identified in that everyone can sign up and contribute. Advertising on any site that resembles the diversity of the public at large, and where ads are not placed based on political affiliation, should not be amenable to accusations based on moral grounds. Neither by law, nor should it be socially acceptable. So this is an issue of public education rather than an issue of cleaning up the internet. That fact that reddit is starting to delete instead of doing public education is suspicious to me.
- hoseja 7y agoPointy Hair Bosses don't go down to the streets. But they can go to reddit without having to come within 100ft of an uncouth homeless person.