Another prediction if other players (Amazon, Apple, Google, and Microsoft were mentioned in the original article) get into the market: Tiered pricing. Much li

Another prediction if other players (Amazon, Apple, Google, and Microsoft were mentioned in the original article) get into the market: Tiered pricing. Much like basic cable (fairly inexpensive) + movie channels / premium channels / sports packages (increases your subscription cost). And perhaps eventually the holy grail that the cable industry would never go for: a la carte pricing. Here's the price to add Discovery to your subscription. Here's the price to add Mythbusters to your subscription. And here's where it gets interesting: I could literally get a subscription to Mythbusters, thereby providing Adam and Jamie with a source of funds that would provide capital for them to create the next batch of episodes. I could get a subscription to the Cohen Brothers, which would fund their next three movies.