Well I saw a talk by a designer woman who put out the massive oversized text wrapped across mall walls at escalator junctions and whatever else in the 80s. She

Well I saw a talk by a designer woman who put out the massive oversized text wrapped across mall walls at escalator junctions and whatever else in the 80s. She described her most productive work in life as being a form of "serious play". That has stuck with me and now you're saying something similar too.