6 ms·

How much was vox paid for this pr piece, I wonder? Also I wonder how much bloomberg is paid for posting news related videos using tiktok. It is a new type of

How much was vox paid for this pr piece, I wonder? Also I wonder how much bloomberg is paid for posting news related videos using tiktok. It is a new type of marketing I guess.

ganeshkrishnan 7y ago
Will Smith and Arnold Schwarzenegger also post regularly on tiktok. I don't think tiktok needs to do any more marketing. There is a craze among teenagers to get on there
stevewodil 7y ago
Tik Tok is incredible at marketing. We've never seen anything quite at this level. Originally they were posting videos all over Reddit but eventually those submissions got blocked. They also paid a bunch of meme channels on YouTube to start posting Tik Tok compilation videos, which reach millions of views.
- justinzollars 7y ago
  I think its a very large company and the app is solid.
  - dba7dba 7y ago
    I mean facebook is large and their apps/software are solid too.
- meowface 7y ago
  Do you know anything about the legality of TikTok paying "influencers" to upload copies of user-created content, without TikTok or the influencers paying the users anything (as in the YouTube compilation example)? I would have figured users own the copyright to their content, other than the music in it, and that something like that could be considered copyright infringement if their entire clip is being uploaded and monetized by someone else without any consent or compensation. (TikTok videos are short, so compilations are composed of a large number of full videos, rather than snippets of videos.) I also believe those YouTubers are often making additional money from the compilation videos with sponsorships and affiliate links, in addition to what TikTok pays them. Is it just a matter of TikTok hoping most small-time creators will see it as free publicity and/or figuring they probably don't have any legal knowledge or resources, or even awareness their content is being monetized by others? Or have the users signed away all revenue-earning potential due to the music licensing, or something? If the latter's the case, it seems unfair that random YouTubers can monetize the content a TikTok user created while the user gets nothing from it, and while the user can't even monetize their own content themselves.
  - grenoire 7y ago
    I would not be surprised if the ToS permitted their behaviour. "Any content you give us, we can use freely in- and outside the platform" kind of deal is going to go past people easily. I think we would have seen people chasing Tiktok already if this wasn't the case.
  - stevewodil 7y ago
    TikTok's ToS maintain that they own any content posted to the platform, and this is a standard clause for most social media companies. The TikTok users get exposure, which may or may not be worth it. Cody Ko ran into this last year, video here (relevant portion starts at 4:40): https://www.youtube.com/watch?v=SDdR8cue4eE https://www.youtube.com/watch?v=SDdR8cue4eE
BayesStreet 7y ago
Reminds me of the recent episode of South Park where "journalists" like Vox claim to be for human rights but bend over to get Chinese payouts. Also why does this post say it's 3 hours old when it was posted yesterday? Reminder that: If you check the AndroidManifest.xml of TikTok app you'll see they are tracking persistent device identifiers coupled with phone #. Then if you uninstall TikTok you'll still have a bunch of their files in shared space that other Chinese apps can pick up were you to install them, presumably so they can track you even if you uninstall the app. https://news.ycombinator.com/item?id=21077216 https://news.ycombinator.com/item?id=21077216
zwieback 7y ago
Putting in so many pictures of Haley proves that popularity sells, whether it's Vox or TikTok.

How much was vox paid for this pr piece, I wonder? Also I wonder how much bloomberg is paid for posting news related videos using tiktok. It is a new type of marketing I guess.

ganeshkrishnan 7y ago

Will Smith and Arnold Schwarzenegger also post regularly on tiktok. I don't think tiktok needs to do any more marketing. There is a craze among teenagers to get on there

stevewodil 7y ago

Tik Tok is incredible at marketing. We've never seen anything quite at this level. Originally they were posting videos all over Reddit but eventually those submissions got blocked. They also paid a bunch of meme channels on YouTube to start posting Tik Tok compilation videos, which reach millions of views.

justinzollars 7y ago
I think its a very large company and the app is solid.
- dba7dba 7y ago
  I mean facebook is large and their apps/software are solid too.
meowface 7y ago
Do you know anything about the legality of TikTok paying "influencers" to upload copies of user-created content, without TikTok or the influencers paying the users anything (as in the YouTube compilation example)? I would have figured users own the copyright to their content, other than the music in it, and that something like that could be considered copyright infringement if their entire clip is being uploaded and monetized by someone else without any consent or compensation. (TikTok videos are short, so compilations are composed of a large number of full videos, rather than snippets of videos.) I also believe those YouTubers are often making additional money from the compilation videos with sponsorships and affiliate links, in addition to what TikTok pays them. Is it just a matter of TikTok hoping most small-time creators will see it as free publicity and/or figuring they probably don't have any legal knowledge or resources, or even awareness their content is being monetized by others? Or have the users signed away all revenue-earning potential due to the music licensing, or something? If the latter's the case, it seems unfair that random YouTubers can monetize the content a TikTok user created while the user gets nothing from it, and while the user can't even monetize their own content themselves.
- grenoire 7y ago
  I would not be surprised if the ToS permitted their behaviour. "Any content you give us, we can use freely in- and outside the platform" kind of deal is going to go past people easily. I think we would have seen people chasing Tiktok already if this wasn't the case.
- stevewodil 7y ago
  TikTok's ToS maintain that they own any content posted to the platform, and this is a standard clause for most social media companies. The TikTok users get exposure, which may or may not be worth it. Cody Ko ran into this last year, video here (relevant portion starts at 4:40): https://www.youtube.com/watch?v=SDdR8cue4eE https://www.youtube.com/watch?v=SDdR8cue4eE

BayesStreet 7y ago

Reminds me of the recent episode of South Park where "journalists" like Vox claim to be for human rights but bend over to get Chinese payouts. Also why does this post say it's 3 hours old when it was posted yesterday? Reminder that: If you check the AndroidManifest.xml of TikTok app you'll see they are tracking persistent device identifiers coupled with phone #. Then if you uninstall TikTok you'll still have a bunch of their files in shared space that other Chinese apps can pick up were you to install them, presumably so they can track you even if you uninstall the app. https://news.ycombinator.com/item?id=21077216 https://news.ycombinator.com/item?id=21077216

zwieback 7y ago

Putting in so many pictures of Haley proves that popularity sells, whether it's Vox or TikTok.