> As a consumer, I care much much more about taste and price for the same type of product. that's great, as you're free to buy any of the things not called "Pa

> As a consumer, I care much much more about taste and price for the same type of product. that's great, as you're free to buy any of the things not called "Parmigiano". There's plenty of awesome stuff which is not PDO/PGI. The only reason you would call something unrelated "parmigiano" is if you wanted to attach yourself to the concept of "premium" without having to follow the same rules. You can absolutely make a great succesful product and not give a damn about denomination of origin rules. Bolgheri Sassicaia[0], for example, established itself as a fantastic wine without having an italian DOC(G) classification, until one was defined explicitly for it. > So, in my opinion, the concept of Denomination of Origin ends up being a legalized scam, as it end ups cheating more on the consumer, because in reality it doesn't necessarily mean the product is of better quality (as it's often advertised). But that is true of any advertisement. I agree that the basic denomination of origin does not imply quality, but I don't see how removing it improves things. [0] https://en.wikipedia.org/wiki/Tenuta_San_Guido https://en.wikipedia.org/wiki/Tenuta_San_Guido