Brave Software has a clear and obvious incentive structure. Here is the business model: 1. Build and maintain a browser which creates a local profile of its us

Brave Software has a clear and obvious incentive structure. Here is the business model: 1. Build and maintain a browser which creates a local profile of its user, a profile which never leaves the user's machine. 2. Sell ads which can be targeted to users with certain characteristics. Distribute the entire catalog to every user's machine. The browser selects a suitable ad from the catalog and displays it to willing users. 3. Profit.