Developer evangelists are the social media influencers of the development world. Since the phrase "influencer" is viewed somewhat negatively, maybe guerilla mar

Developer evangelists are the social media influencers of the development world. Since the phrase "influencer" is viewed somewhat negatively, maybe guerilla marketer is a bit lighter. In theory, it's a low-tier dream job -- imagine if someone paid you X figures/year to build and show off cool stuff with technology Y (with the caveat that you own none of the IP). This kind of plays out as evangelists often build cool stuff or work on open source projects that massively benefit the relevant communities. In practice, however, I find that I am very skeptical of talks/articles created by evangelists because of the inherent bias and knowledge that it's just their job, and sometimes the content just isn't that good -- you're not hearing from the person that spent the last 5 days struggling with an obscure kernel bug, you're often hearing about plugging one or two technologies together to do some buzzword-heavy task. It's like corporate blogging/brand management that is common these days (my own personal blog is no exception to a certain extent, I do actively market myself through it) -- "Here's 5 awesome ways to use tool X that we either developed or consult for" -- most of the time you know the other shoe is going to drop and something is going to try to "convert" you somehow.