Reads great at face value, but is literally just content marketing. Author took some observations from the last decade (I guess Salesforce is big now, huh?) and

Reads great at face value, but is literally just content marketing. Author took some observations from the last decade (I guess Salesforce is big now, huh?) and added some VC Twitter blurbs about “consumerization”. Listening to VC Twitter is funny though, turns out they’re money lenders first and foremost, not in the business of actually writing and selling software. So it’s a game of telephone, with a 8-12 months delay, but high dose of posturing. The main distinction between SMB and Enterprise is not the software itself, hasn’t been in a looong time. It’s sales. And there, enterprise is alive and happy, getting even more centralized, globalized and thereby different. The main driver for this? Security and Compliance. CIOs will get fired if: They allow a Maersk-style ransomware disaster OR They don’t have their shit in order when the GDPR-style audit rolls in. Marketing automation got concentrated into 2 cloud players now (SFDC, Adobe) for that reason. The new enterprise. And SMB that operates internationally now buys whatever the big guys are having. Yes, enterprise is dead - for anyone trying to sell into it with SMB techniques. Slack has strong headwind because of it, their enterprise plan is a) insanely priced and even worse b) backed by a totally inept sales team when it comes to “enterprise”.