One of the things about selling exclusivity or “first in line” is that you only need a critical mass of your consumers/users to crave it in order to be successf

One of the things about selling exclusivity or “first in line” is that you only need a critical mass of your consumers/users to crave it in order to be successful. An example being that people still preorder digital goods like games and movies even when there are no other incentives offered. There’s also a degree of “I’m going to forget and miss out” for some folks.