Why do people read this drivel? Its Corporate PR in the form of a blog. The collective "fuck" that he felt had nothing to do with steve job's health and everyt

Why do people read this drivel? Its Corporate PR in the form of a blog. The collective "fuck" that he felt had nothing to do with steve job's health and everything to do with hoping there is an iPad mini unveiled at the next keynote. While he idolizes steve jobs, it is apple that brings him his beloved products, so he is hoping that one of his Kowtow yes-men will be able to step up and be the narcissistic "rock-star" and keep delivering updates of his overpriced yuppie toys.