The key point here is “to attract ads from big brands.” A lot of alleged banning and deplatforming that is happening on the internet is in the name of creating

The key point here is “to attract ads from big brands.” A lot of alleged banning and deplatforming that is happening on the internet is in the name of creating a brand safe environment for advertisers. It’s why subreddits like The Donald will never qualify for ads because advertisers cannot tolerate the backlash that comes from boycott campaigns that happened because a bulk ad buy put their logo next to content that triggers a virtual mob. The alternative is to charge for content and not take advertising (case in point Netflix and the recent Chappelle special: lots of controversy but no advertisers can pull out and did anyone really cancel Netflix who wasn’t leaning that direction already?)