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You know- Groupon offers an incredible service to many small businesses. Particular to those with high-margins or where the marketing of lifetime value of custo
by meterplech 16y ago
You know- Groupon offers an incredible service to many small businesses. Particular to those with high-margins or where the marketing of lifetime value of customers makes up for the potential loss in revenue. It seems like they have put together a top notch salesforce and technical team to bring their business model to market.
But, they really need a better team helping clients make their decisions on whether to use Groupon. While this article I thought offered little in the way of a "dirty secret" and wasn't particularly different than others on the topic, it shows a PR problem endemic to Groupon. This definitely needs to be fixed to ensure the long term success of Groupon, which I guess will be include a Yelplike/Yellow Book service.