They didn't even give her the flip phone, she bought that herself. That being said I think you should reframe your thinking on this- they got over 100,000 appl

They didn't even give her the flip phone, she bought that herself. That being said I think you should reframe your thinking on this- they got over 100,000 applicants and a ton of press. My guess is they were always planning on paying out the $100,000 and the polygraph test is just another way they can throw some marketing around. The Vitaminwater brand has over a billion dollars in revenue for CocaCola each year- rising up from $350 million a year before coke's marketing team got ahold of them. Their marketing department knows what they're doing, and this $100k is a drop in the bucket for the press it's gotten.