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Or the opposite. Fast fashion increased customer frequency (both by lower cost and lower quality). The retailers used the increased visits to upsell higher marg
by jaxn 7y ago
Or the opposite. Fast fashion increased customer frequency (both by lower cost and lower quality). The retailers used the increased visits to upsell higher margin products. (Notice how H&M, F21, Old Navy have huge accessory sections).
Less maintenance and higher reliability means the fear of maintenance is not as strong of a motivator for a new car, resulting in lower customer frequency.