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The Groupon CEO is saying that businesses have a chance to make more bulk sales. I can't see what's wrong with that. Distributors will normally set a hefty mar
by iwwr 16y ago
The Groupon CEO is saying that businesses have a chance to make more bulk sales. I can't see what's wrong with that.
Distributors will normally set a hefty markup to cover the costs of goods not moving. If you have a semi-guarantee that they would move, that markup can be lowered.
- noodle 16y agothat isn't untrue, but "bulk" for a food preparation or certain services won't usually have the margins that bulk for a retail business will.
- rapind 16y agoAgreed, and isn't that the whole point of group buying in the first place? Groupon didn't invent the group buying model, they're just enabling / automating it. I see nothing wrong with that. If a business can't benefit enough from the higher volume guaranteed buys to cover the fees, then they probably shouldn't expect miracles from any group buying service. Using it purely for advertising / marketing seems secondary and questionable to me.