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I take issue with the graph coloring. "Bad" should have the same color in both graphs and should be on the same side of the graph on both. He uses red for bad i
by gte910h 16y ago
I take issue with the graph coloring. "Bad" should have the same color in both graphs and should be on the same side of the graph on both. He uses red for bad in graph1 and blue in graph2.
60% of businesses who try groupon like it enough and may use it again?
That's great for client acquisition for most types of businesses.
67% of businesses who ran a promotion made a profit during that promotion? That's great.
Lots of times you run promotions at restaurants to make less of a loss. Every day you have a restaurant, your interest on the loan you took to buy your equipment, every day you pay rent, you're in the hole. Every your kitchen is open and staffed you're in a hole if those seats done fill, but you're in less of a hole than if you stay closed (as long as you have some customers). Some restaurants open on Monday and Tuesday to lose less money then they would if they were open only Wed-Sun. Some restaurants make money every day they're open. Many do not. Most "live" for the busy Thurs-Sun afternoon.
This article/statistic keeps coming up: I think it shows how well groupon works.
33% of businesses lost money during the promotion, 40% of businesses didn't like using the service/had a bad experience. What are the numbers for the restaurants prior 3 weeks?
Those numbers are not bad at all.
- alexqgb 16y agoIf Groupon makes money by taking it away from advertisers, these numbers are compelling. Just consider John Wanamakers famous line: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." The fact that this quip still has plenty of currency a century later indicates just how exposed the advertising business really is.
- alexqgb 16y agoCorrection: When I specified whose lunch Groupon was eating, I said 'advertisers'. I should have said 'advertising agencies'. From an advertiser's perspective, Groupon's pitch is really compelling. Instead of spending money on traditional media-buys to generate some interest and a few sales, spend the same money generating a lot of actual sales, and call it a day.