Wouldn't it? If the complaint is that the project is too hard to find and too hard to form any kind of online community (searchable blog posts, forum posts, etc

Wouldn't it? If the complaint is that the project is too hard to find and too hard to form any kind of online community (searchable blog posts, forum posts, etc) around, then a fork with a more distinctive name should become the dominant version by accreting the larger userbase.