The value of the US plant-based meat retail market is still less than 2% of the value of the US animal meat retail market. I think it would be incredible if thi

The value of the US plant-based meat retail market is still less than 2% of the value of the US animal meat retail market. I think it would be incredible if this were the base of the "hockey-stick" curve, it would fundamentally transform what agriculture looks like in the United States; but there are a lot of reasons to think that growth will slow substantially before the two markets are even in the same ballpark.