I wonder why they chose to trumpet Libra with a big announcement and all this rhetoric implying it would be a major competitor to fiat currency. Surely that wa

I wonder why they chose to trumpet Libra with a big announcement and all this rhetoric implying it would be a major competitor to fiat currency. Surely that wasn't necessary to popularize it. It could have been launched quietly and promoted in-app to the target audiences, and the furor from the press and various governments could have been largely avoided. Was there a benefit gained that outweighed that cost? Or does Facebook drink its own kool aid so thoroughly that they simply didn't realize people would push back?