And people who can't remember if it's .com, .net, .org, etc will Google "companyname". This group is only likely to become larger once ICANN start allowing reg

And people who can't remember if it's .com, .net, .org, etc will Google "companyname". This group is only likely to become larger once ICANN start allowing registration of new gTLDs (http://en.wikipedia.org/wiki/Generic_top-level_domain#New_top-level_domains http://en.wikipedia.org/wiki/Generic_top-level_domain#New_to...)