As presented, this isn’t a thorny issue. Forcing a company to run any ad based on nothing more than who pays the most money is not only a terrible idea, but ef

As presented, this isn’t a thorny issue. Forcing a company to run any ad based on nothing more than who pays the most money is not only a terrible idea, but effectively compelled speech. “Free speech” doesn’t include a guarantee that someone will publish it for you. It just means no one can stop you from publishing it. The public airwaves argument is the only argument that makes any sense at all, but it’s a weak one in my opinion; and that’s now how it currently works in practice.