Maybe they validated the autoplay approach and it won on some metric, but I think it is the wrong metric to optimize for. I don't think it the one which counts,

Maybe they validated the autoplay approach and it won on some metric, but I think it is the wrong metric to optimize for. I don't think it the one which counts, monthly renewals. I seriously doubt there are people who stick around because of autoplay, but there are certainly people who quit because of it. Maybe the people who stick around do manage to find the next show to watch a few minutes faster with autoplay, but it isn't worth losing paying customers over.