I am talking about the basic user experience for my iTunes music, video and apps. Apple's "protection" of my account isn't better or stronger than other popular

I am talking about the basic user experience for my iTunes music, video and apps. Apple's "protection" of my account isn't better or stronger than other popular online services, such as, Facebook, Dropbox, or Gmail. I have more sensitive data in my Dropbox and Gmail accounts than Apple's. And yet I go through trouble each week to unlock my account. Why do I need to be troubled by it to get access to things I paid for? So here is a real story why I complained about requiring a different email address than the primary one. So a few years ago my apple account got locked due to their extra "protection". I tried to reset my password. I was given two options: to recovery by email or answer secret questions. Unfortunately I no longer had access to my works email and my answers weren't matching. It took another year till I could remember the exact answer I entered at the beginning. Till then my hundreds dollar of digital goods were locked out.