AdSense ads could arguably be put in this same boat (when I'm reading a blog am I looking for products?), and yet they provide more click-throughs. Why? Becau

AdSense ads could arguably be put in this same boat (when I'm reading a blog am I looking for products?), and yet they provide more click-throughs. Why? Because they look like natural links on the page to many people. Perhaps Facebook needs to make its ads less obviously ads like Google does.